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How we work

The Fresh Approach

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Need full visibility of your catering operations finances?

We can help with that...

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We pride ourselves on loyal staff, clients and customers.

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We do things differently

Our Fresh Approach brings fresh thinking

Traditionally, venues had to choose between outsourcing catering to a contractor or managing it in-house. We provide a third option: a flexible, hybrid, tailored partnership that works for you.

We call this 'The Fresh Approach' and it gives you the power of choice rather than fitting into a set contract structure or trying to handle the catering operation yourself.

Our mix and match menu allows for a selection of specialist services, all the way up to full service partnerships:

Partnership

A full-service offering where we manage your catering operations, providing strategic input, financial insights, and hands-on support.

consultancy

Support for one-off projects, from operational reviews to financial analysis, helping you refine and improve your catering strategy.

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How we work with clients

Profiting through partnerships

View of MKM stadium from inside the ground

At VCP, we take a partnership approach that puts your venue’s success at the heart of everything we do. Rather than simply managing your catering, we work as an extension of your team; motivating staff to “sell to profit” and driving both revenue growth and bottom-line returns.

We invest in the team, mentoring them to build confidence in decision-making and ensuring they feel empowered to deliver results. Everyone is aligned on the budget, and we closely manage performance against targets, ensuring transparency and shared success. When the team thrives, your venue benefits and we believe in rewarding that success.

For a management fee, VCP acts as your Catering Director, handling everything from strategy and budgeting to the day-to-day responsibilities of a contract caterer. But unlike traditional catering contracts, where cost-cutting can come at the expense of service and quality, we are fully invested in driving growth, not just savings. Our success is tied to yours, ensuring a high-quality, commercially strong, and sustainable catering operation.

This is catering done differently — built on trust, expertise, and shared ambition.

If you’re looking for bold, fresh, and commercially successful catering, we’re the team to make it happen.

Meet Our team

We have unrivalled experience in the stadium and venue catering market with our combined 100 years' experience in the hospitality sector.  
Find out a little more about what makes us tick.

Paul Biffen portrait

Paul biffen

Chief Executive Partner

David Hulme ACA

Chief Executive Finance Partner
Simon Pile portrait, VCP Business Development Partner

Simon Pile

Operations and Business Development Partner

Food focused for fans, guests and delegates

Unconventional and innovative, our food experts bring the fresh approach to all levels of food service.

Interested to hear how we could enhance your venue?

Let’s work together

All the best partnerships
start with conversations...

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GET IN TOUCH