The Fresh Approach

At VCP, we take a partnership approach that puts your venue’s success at the heart of everything we do. Rather than simply managing your catering, we work as an extension of your team; motivating staff to “sell to profit” and driving both revenue growth and bottom-line returns.

We invest in the team, mentoring them to build confidence in decision-making and ensuring they feel empowered to deliver results. Everyone is aligned on the budget, and we closely manage performance against targets, ensuring transparency and shared success. When the team thrives, your venue benefits and we believe in rewarding that success.

For a management fee, VCP acts as your Catering Director, handling everything from strategy and budgeting to the day-to-day responsibilities of a contract caterer. But unlike traditional catering contracts, where cost-cutting can come at the expense of service and quality, we are fully invested in driving growth, not just savings. Our success is tied to yours, ensuring a high-quality, commercially strong, and sustainable catering operation.

This is catering done differently — built on trust, expertise, and shared ambition.

If you’re looking for bold, fresh, and commercially successful catering, we’re the team to make it happen.