In the face of a challenging set of circumstances since the start of the decade, with increased food and beverage prices and a 42% increase in staffing costs, we have striven to deliver true value for the fan and club alike.
We drove growth through innovation for the home of Hull City and Hull FC with a 62% increase in spend per head.
Street-food to energise the fans and elevated hospitality experiences made for a great start to this new contract.
A total operational review made sure the catering operation is now more guest focused and increasingly profitable.