Weston Homes Stadium

During the close season, we set out to completely transform an underperforming kiosk in the London Road End, originally built in 1954. Stripping it back to brick, we redesigned the space to maximise sales capacity, introduce new till points, and speed up service for home fans. At the same time, we expanded sales points in the away stand, turning a previously unused void space into a high-performing retail unit that significantly increased revenue opportunities. From the very first match of the 23/24 season, the results spoke for themselves.

Fans benefitted from faster service, and sales volumes rose considerably. Beyond matchday food and drink, we also revitalised a struggling bar in the main stand, transforming it into a welcoming coffee and cake shop. With a tailored offer that resonated with a specific audience, sales have quadrupled, giving fans a fresh, high-quality alternative that adds real value to their matchday experience. This project proves that even with a limited budget, smart, strategic changes can drive significant commercial gains while improving the overall fan experience.